Patrick Ladru

content development

During my time at Ajax, when I was the coordinator for the Under 8s to Under 12s I came to notice that there were fewer talents at the amateur clubs with which we were affiliated. This was around eight years ago.

It occurred to me that to stimulate the growth of talent at these clubs, we needed our Ajax coaches to support the volunteer coaches, who were sometimes the players’ parents. What was particularly lacking for each age group were structured training sessions.

Together with SoccerPLAY we developed a football coach platform for those clubs. In the platform we described all technical and tactical topics by age group. And so the Ajax Online Academy platform was born. Currently this platform is used by clubs and Football Academies worldwide.

The main objectives of the platform are: the development of effective communication between coaches (coaches must know what the other coaches are doing) continually informing the coaches of the aims per team, which exercises are suitable for which age group, which field sizes and distances we use and when are the ideal coaching moments.

After I left Ajax I went to Saudi Arabia for a number of years. Over there I used the platform on a daily basis while working with my team. Then in Mexico, I worked with Johan Cruijff and because I started my career at Ajax in the 90s I have been lucky enough to work with the philosophy of Louis van Gaal (our Head coach at the time).
So I can proudly say that my philosophy is taken from two of the best coaches in the world! Does it get any better than that?
SoccerPLAY’s philosophy is therefore a mix of the two philosophies. SoccerPLAY coaches (Ladru Academy) work and think within this structure…


online application

Age specific exercises

    • All coaches have a personal account
    • Creating own trainingsessions
    • Creating own exercises with drawing tool
    • Instant sessions (more than 750) based on all age categories (O6s-O19s)
    • The Technical director can give feedback on created sessions
    • Help with training the coaches
    • Application viewable on Desktop, Tablet and Smartphone

Learning Tracks

    • Complete Basic program
    • Learning Track sessions from O6s-O15s (instant sessions for entire season)
    • Periodic goals for each team
    • Possibility to adept the Learning Track to the level of the club
    • Possibility to print all Learning Track sessions
    • Sessions based on 1 or 2 trainingsessions a week

Player Tracking System

    • Complete Basic program
    • Every Team and Player have an personal result card
    • Assessment in Games
    • Assessment Tests for Teams and individual players
    • Assessing specific points / creating a club form
    • Attendance lists
    • Archive per season / year
    • Total Report per Team / player





Contact us

Keep in touch with us

You can use the following information to contact us if you wanna join us or anything need to communicate.

Name: SoccerPlay
Phone: (+31)252 683 900
Address: Haverstraat 71, 2153 GD Nieuw-Vennep,