What is Soccerplay

who is it for ?

SoccerPLAY is an educational and didactical, online structured programme for football coaches, Federations, Schools and clubs.

SoccerPLAY provides structure within the club. All coaches work in a personal account where they make training sessions and drills.
Coaches can also follow the SoccerPLAY Season plans.

The Technical Director has an ‘admin’ account of the Club management system. He has access to the coaches’ accounts and can give them feedback. The Technical Director can also schedule Tests and assessments into the coaches’ accounts.

In addition to the online programme, SoccerPLAY coaches support the Federation, Schools and clubs with practical sessions, demonstrations and conferences.

All presented from the basic question: "What does the ideal youth Academy look like?"

SoccerPLAY discusses topics such as: Club philosophy / Player profiles / Game model / Training model / Individual training model / Academy Wheels / Coach education / Scouting

More info


content writer Patrick Ladru

During my time at AFC Ajax, when I was coordinator for the Under 8s to Under 12s I came to notice that there were fewer talents at the amateur clubs with which we were affiliated. This was around eight years ago.

It occurred to me that to stimulate the growth of talent at these clubs, we needed our Ajax coaches to support the volunteer coaches, who were sometimes the players’ parents. What was particularly lacking for each age group were structured training sessions.

Together with SoccerPLAY we developed a football coach platform for those clubs. In the platform we described all technical and tactical topics by age group. And so the Ajax Online Academy platform was born. Currently this platform is used by clubs and Football Academies worldwide.

The main objectives of the platform are: the development of effective communication between coaches (coaches must know what the other coaches are doing) continually informing the coaches of the aims per team, which exercises are suitable for which age group, which field sizes and distances we use and when are the ideal coaching moments.

After I left Ajax I went to Saudi Arabia for a number of years. Over there I used the platform on a daily basis while working with my team. Then in Mexico, I worked with Johan Cruijff and because I started my career at Ajax in the 90s I have been lucky enough to work with the philosophy of Louis van Gaal (our Head coach at the time).
So I can proudly say that my philosophy is taken from two of the best coaches in the world! Does it get any better than that?
SoccerPLAY’s philosophy is therefore a mix of the two philosophies. SoccerPLAY coaches work and think within this structure…


individual and club license

Club management system
Age specific exercises

    • All coaches have a personal account
    • Creating own trainingsessions
    • Creating own exercises with drawing tool
    • Instant sessions (more than 750) based on all age categories (O6s-O19s)
    • The Technical director can give feedback on created sessions
    • Help with training the coaches
    • Application viewable on Desktop, Tablet and Smartphone

Season plan

    • Complete Basic program
    • Season plan for O6s-O15s
    • Periodic goals for each team
    • Possibility to adept the Season plans to the level of the club
    • Possibility to print all Season plan sessions
    • Sessions based on 1 or 2 trainingsessions a week

Player Tracking System

    • Complete Basic program
    • Every Team and Player have an personal result card
    • Assessment in Games
    • Assessment Tests for Teams and individual players
    • Assessing specific points / creating a club form
    • Attendance lists
    • Archive per season / year
    • Total Report per Team / player



Fill in this contact form

Name: SoccerPLAY
Phone: (+31)252 683 900
Address: Haverstraat 71, 2153 GD Nieuw-Vennep,
The Netherlands